Welcome to My Blog

Dive right into my insights on technology, digital marketing, analytics, and the web.

Machine Learning & SEO: 7 Things You Need to Know

Let's get the facts out of the way. Machine learning isn't new. Now, we aren't talking about robots taking over the word here. We are talking about utilizing technology to understand, interpret, and iterate. Companies (like Google) have been using it for years to...

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Does Adwords Impact SEO?

As a Digital Strategist, I've heard this question quite a bit - Does Adwords impact SEO? Or rather, does an increased spend have an impact on your Google organic ranking? The short answer is... No! Whether you are spending $10 million in a paid media spend in AdWords...

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Where have I been?

If you are new to my site or a returning visitor, you may be wondering - where have I been? My last post on the blog was from 2015 and my portfolio needs some serious updating with the work I've completed since then. Here's a quick run down of where I have been and...

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Understanding Local Search

Want to learn more about local search? We break it down into an easy-to-understand metaphor for everyone from small business to enterprise.

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It’s been a while…

I can’t believe it’s been 4+ months since my last blog post. I’ve shamefully gotten out of the habit of blogging about both my passions – technology and marketing. That ends today! This week I’m overhauling my free time by allocating time to blogging on both Laurenbusby.com and my pet project – Infographix.co. Stay tuned for a lot of great content to be pumped out in the coming months.

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5 Months with Google Keyword (Not Provided)

It’s been about 5 months since Google updated it’s Analytics algorithm to show 90-95% of all keywords as (not provided). As a digital marketer, I was shocked when this happens. I use Google Analytics as my primary analytics tool and have always relied on their keywords provided to kickstart keyword research and content creation. In one swift change, that all changed. I can honestly say, I’ve never been happier!

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