Let's get the facts out of the way. Machine learning isn't new. Now, we aren't talking about robots taking over the word here. We are talking about utilizing technology to understand, interpret, and iterate. Companies (like Google) have been using it for years to...
As a Digital Strategist, I've heard this question quite a bit - Does Adwords impact SEO? Or rather, does an increased spend have an impact on your Google organic ranking? The short answer is... No! Whether you are spending $10 million in a paid media spend in AdWords...
The first of our 2 part series on Next Gen SEO - Answer Boxes. What are Answer Boxes and how do you appear in them? read more
Machine learning and search intent, customer experience through content, and more. Read through my insights from Conductor C3 2017. read more
If you are new to my site or a returning visitor, you may be wondering - where have I been? My last post on the blog was from 2015 and my portfolio needs some serious updating with the work I've completed since then. Here's a quick run down of where I have been and...
Design bundle websites are gold for web designers today. This collection includes free and premium design bundle websites to spark and inspire your projects. read more
Want to learn more about local search? We break it down into an easy-to-understand metaphor for everyone from small business to enterprise. read more
Finding a quality brand name today can be challenging. This article chronicles my search for the perfect brand name in 2015. read more
I love Bootstrap! There, I said it. Find out why I think Bootstrap is the best thing for web design since coffee. Yes - web designers are coffee addicts, at least I am. read more
Happy April Fools tech addicts and digital professionals! It's my favorite day of the year as a geek. I've compiled some of this year's best brand and tech pranks. read more
I'm diving into UI Design. Take a look at some of the best resources I've found so far. read more
Google now gives search preference to websites on HTTPS. Check out 5 factors to consider when transitioning your site to HTTPS to improve SEO. read more
Have you ever been curious about the most searched word on Google? I was. So I wrote a post about it. Check it out. read more
This article covers what you, as a web designer, need to know about Google's latest algorithm change - a boost to mobile friendly sites. read more
.NET is quite possibly the best magazine resource for web designers and UX professionals today. Check out my review here. read more
My search for the best wordpress them. Learn more. read more
I can't believe it's been 4+ months since my last blog post. I've shamefully gotten out of the habit of blogging about both my passions - technology and marketing. That ends today! This week I'm overhauling my free time by allocating time to blogging on both Laurenbusby.com and my pet project - Infographix.co. Stay tuned for a lot of great content to be pumped out in the coming months. read more
It's been about 5 months since Google updated it's Analytics algorithm to show 90-95% of all keywords as (not provided). As a digital marketer, I was shocked when this happens. I use Google Analytics as my primary analytics tool and have always relied on their keywords provided to kickstart keyword research and content creation. In one swift change, that all changed. I can honestly say, I've never been happier! read more