by Lauren Busby | Mar 17, 2021 | Blog
Test
by Lauren Busby | Feb 9, 2018 | Blog
Let’s get the facts out of the way. Machine learning isn’t new. Now, we aren’t talking about robots taking over the word here. We are talking about utilizing technology to understand, interpret, and iterate. Companies (like Google) have been using it...
by Lauren Busby | Feb 9, 2018 | Blog
As a Digital Strategist, I’ve heard this question quite a bit – Does Adwords impact SEO? Or rather, does an increased spend have an impact on your Google organic ranking? The short answer is… No! Whether you are spending $10 million in a paid media...
by Lauren Busby | Dec 28, 2017 | Blog, Featured, Inbound, SEO
Answer boxes are one of Google’s latest attempts to improve the quality of search results that it serves to its users. After all – that is Google’s main focus – to drive higher quality search results that delight its users. To this end, Google...
by Lauren Busby | Mar 10, 2017 | Blog, Conference, Inbound, SEO
Last week I had the pleasure of attending Conductor C3 2017 – an SEO and Content Marketing Conference put on by Conductor in New York, NY each year. I’ve compiled my conference highlights to share with you some great insights from the conference and to...
by Lauren Busby | Feb 27, 2017 | Blog
If you are new to my site or a returning visitor, you may be wondering – where have I been? My last post on the blog was from 2015 and my portfolio needs some serious updating with the work I’ve completed since then. Here’s a quick run down of where...