Understanding Local Search

Understanding Local Search

A lot of what I do in my day job is work with local businesses (flooring stores) to help them improve traffic to their websites. These owners are experts in product, not Google. For 3 years I’ve faced the challenge of helping them in understanding local search,...
HTTPS For SEO: 5 Steps to Transition Your Site

HTTPS For SEO: 5 Steps to Transition Your Site

In August last year Google announced that by switching to HTTPS (adding an SSL to your site), you would receive a small ranking boost. Though Google claims this is a “lightweight” benefit, any boost in the Google search algorithm can help. Since this...

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