Understanding Local Search

Understanding Local Search

A lot of what I do in my day job is work with local businesses (flooring stores) to help them improve traffic to their websites.┬áThese owners are experts in product, not Google. For 3 years I’ve faced the challenge of helping them in understanding local search,...
Top Brand and Tech Pranks of April Fools 2015

Top Brand and Tech Pranks of April Fools 2015

As a marketer and a tech geek, April Fools is my favorite day on the web each year. It started with tech companies launching fake products to spoof consumers and get in the news. Now it’s a worldwide phenomenon that tech companies and non-tech brands alike...
My Adventures in UI Design

My Adventures in UI Design

I have been dying to get into UI design for some time now. Sure, I have experience designing UIs for websites. But, I’ve never had the opportunity to design a UI for a web platform to be used by thousands of people. This opportunity came to me after completing...
HTTPS For SEO: 5 Steps to Transition Your Site

HTTPS For SEO: 5 Steps to Transition Your Site

In August last year Google announced that by switching to HTTPS (adding an SSL to your site), you would receive a small ranking boost. Though Google claims this is a “lightweight” benefit, any boost in the Google search algorithm can help. Since this...

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