by Lauren Busby | Apr 1, 2015 | Blog
As a marketer and a tech geek, April Fools is my favorite day on the web each year. It started with tech companies launching fake products to spoof consumers and get in the news. Now it’s a worldwide phenomenon that tech companies and non-tech brands alike...
by Lauren Busby | Mar 18, 2015 | Blog, Featured, UI
I have been dying to get into UI design for some time now. Sure, I have experience designing UIs for websites. But, I’ve never had the opportunity to design a UI for a web platform to be used by thousands of people. This opportunity came to me after completing...
by Lauren Busby | Mar 10, 2015 | Blog, Inbound
In August last year Google announced that by switching to HTTPS (adding an SSL to your site), you would receive a small ranking boost. Though Google claims this is a “lightweight” benefit, any boost in the Google search algorithm can help. Since this...
by Lauren Busby | Mar 6, 2015 | Blog
The answer might surprise you… The most searched keyword on Google is “Google”. Did you guess that? I sure didn’t. Google Webmaster Trends Analyst Gary Illyes revealed this semi-shocking truth at his session at SMX West. My thoughts on...
by Lauren Busby | Nov 21, 2014 | Blog
It’s about time. Google is experimenting with a mobile search ranking boost for websites that offer a particularly great mobile experience. In the past, Google has penalized the organic results or SEO of sites that were not mobile friendly. However, avoidance of...
